How Our Products Got Their Names (and Why You Had a Say)

People ask us this a lot, usually with a grin: "Who came up with Backstage Pass?" Fair question. None of our names are random. Every one of them says what the product is for, with a wink. And you had a say too.

First: why "wettr"?

Before any product had a name, the brand needed one. "wettr" landed in early 2024: wet, obviously, plus a nod to Wetter, the German word for weather. A lube brand that sounds like a forecast. We liked it immediately, and it stuck.

The names, decoded

Smooth Operator smooth glide, every day Water-based lube Overtime for when it goes into overtime Silicone lube Backstage Pass your pass to the back door Anal relax gel Just In Case for the spontaneous moments Lube sachets

Smooth Operator

Our first product and still our everyday hero. A water-based lube that glides smoothly, works with condoms and toys and washes off with water. A smooth operator is someone who makes everything look easy. That's the job description.

Overtime

Some nights end early. Others go into overtime. Overtime is our silicone lube: long-lasting, silky and water-resistant, for exactly those nights, the shower included. The name was obvious once we said it out loud.

Backstage Pass

Backstage is where the real stuff happens, and not everyone gets in. Backstage Pass is our anal relax gel: water-based, with oat and hops extract and a light cooling feel, made for a more relaxed start. Your pass to the back door. We don't think we need to explain that one any further.

Just In Case

Spontaneous plans, a date that goes better than expected, a weekend away. Just In Case are single-use lube sachets that fit in any pocket, wallet or toiletry bag. Because you never know. (Currently sold out, sorry.)

You were part of it

We didn't come up with all of this alone in a meeting room. Smooth Operator was already out there. But in autumn 2025, while our new range was in development, we let our community vote in our Instagram stories: over 200 of you chose between different names and packaging designs for Overtime, Backstage Pass and Just In Case. Which look, which name, which version felt more like wettr. What's on those products today is the result. So if you voted back then: thank you. A bit of that bottle is yours.

Good names don't need a manual. If you get it with a grin, it works.

How it came together

1. 2024The name "wettr" is born: wet plus Wetter.
2. Late 2024Smooth Operator gets its look and its tube.
3. Feb 2025The shop goes live, just in time for Valentine's Day.
4. Autumn 2025Our new range is in development. Over 200 of you vote in our Instagram stories on names and packaging designs.
5. Late 2025Overtime, Backstage Pass and the Just In Case sachets go live.
6. TodayThree lubes, statement socks and a lube subscription so you never run dry.

And the socks?

Nobody voted on the socks. They're our own idea, and a pretty simple one: say who you are, with a wink, and let the people who get it, get it.

Every pair works on two levels. The name on the cuff, and a hidden message on the sole that nobody sees until the shoes come off. Secret's in the sole. On top of that there's the stripe code: the blue stripe on top for TOP ENERGY, at the bottom for POWER BOTTOM, two stripes for VERS. PROUD AS F*CK skips the code and goes full rainbow, because pride doesn't whisper.

TOP ENERGY you know who you are POWER BOTTOM confidence, from the bottom up VERS depends on the night PROUD AS F*CK no explanation needed

No explaining, no apologising. Wear them to the office, to the gym or to a date that's going better than planned. Whoever gets to see the sole has earned the message. Crew socks, one size (EU 39-45 / UK 6-10.5), 78% cotton, 20% polyester, 2% spandex.

If you want the history behind it: the idea goes back to the gay hanky code. We wrote about that in The Hanky Code, Then and Now.